FULLVIEW

Many of the sources we analysed were sharing content in a way that did not put the most important content first, design inspiration. By moving towards a mentality that put content first we managed to develop an identity that would reflect this philosophy, by looking at the bigger picture, the 'full view'. Inspiration can come from anywhere, and so some of the branding was designed to communicate this idea of free-flowing and multidirectional nature of information.

The slider controls are introduced in a non-intrusive layout that puts the primary focus on the content, and can be enabled, disabled and rearranged for a registered user. The navigation is made explicit, with the use of simplified graphics making the action of changing filters feel less like a task and more like a powerful tool at your disposal.

Our client for the project was interested in the ability to find content that was trending or referred to as "directional", as well as being able to catalogue inspiration and colour swatches for later reference. Selecting the signpost icon in the top navigation would offer an insight into trending projects, and these can be later saved into a personal dock once the user is signed in, along with associated swatches.