Nike At Your Service.
From the beginning, Nike has always been in the business of putting the athlete first. Historically, this meant serving consumers based on their sporting interests — but when they saw the chance to serve multifaceted individuals who defined themselves beyond any single sport, Nike jumped at the opportunity to redefine the meaning of personal service. The result was the all-new Nike app, your ultimate pass to the brand's most coveted products, events, and services, tailored specifically to you. Regarded as the center-point for membership, it connects users to the global athletic community by offering expert guidance from top athletes, a personal store stocked with performance product recommendations, and reserved invitations to exclusive products and experiences. Ultimately, the Nike app is designed to serve consumers at every step of their athletic lives — from competition to training to sport-style.
Working closely with the Nike Design Team over 18 months to co-create the app, my role was to help craft the design and experience for both iOS and Android platforms. This included working on visual design, information architecture, user experience, rapid prototyping, motion design & direction, and delivery of the final product. We also needed to develop an experience that could scale in both content and features, so we worked across categories to craft a coherent design language & framework that could be applied across the digital product ecosystem.
We allow users to set up a unique profile that tells us what interests them most, from Running and Athletic Training to the latest from Jordan brand. It also connects to their Nike+ Run Club, Nike+ Training Club and the SNKRS app, recognising all of their hard work to personalize their experience.
Easy access to the world of Nike begins in the customized “Feed” tab, which includes a continuously updated selection of stories — training tips from coaches and trainers, inspiration from Nike athletes and information about the latest Nike releases — tailored to each member’s unique interests and ambitions.
Everything is connected to your unique profile – login with a single Nike profile and it'll be recognised across your favourite apps. It shows your latest activity across your favorite apps, from your running and training activity to the latest posts you liked.